Website

The website takes a slightly lighter approach with font weights on the website end of the business. Where main headlines on other collateral use bold font styles, website leverages

the light font styles more prominently. Sparklight Purple is used to visually break up graphic elements and help balance out the use of Sparklight Bright Purple.

Home Page

Headlines: Effra Light, All Caps
Sparklight Purple text Effra Regular Sparklight Gray text Residential photography Effra Bold, All Caps
Sparklight Purple text Buttons use square edges
No rounded corners anywhere Background color Sparklight Purple
white text White dynamic band 10% opacity Thin icons

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