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Tagline & Brand Platform — Always working for you.
‘Always working for you’ is an active posture of proactivity and poise. It’s a promise to our customers that means going the extra mile, always doing right by them, and with the hustle that will allow us to win over our competition. It contains a double-entendre that provides strength and fortification for the brand—and pays homage to the consumer need that internet is a utility that just has to work. Beyond that, it suggests that while invisible (because the seamlessness of internet is unseen), we’re always working behind the scenes to make our friends and neighbors’ internet experience better.
- ‘Always working for you’ possesses that credibility that keeps our focus on our customers.
- ‘Always working for you’ mirrors the American hometown values of hard work, community, loyalty and trust.
- ‘Always working for you’ is a promise that customers can latch on to whether it’s in our pricing, reliability, work behind the scenes, or within the communities we build; that what drives us is the people we serve.
We are proactive problem solvers who are also your friends and neighbors—deeply rooted in the communities we serve.
