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Welcome
How to use this document
Voice and tone playbook
Additional resources

Overview
Brand Story
Brand Purpose
Brand Promise
Brand Values
Experience Principles

/ Visual Identity

Logo
Logo Use
Typography
Color Palette
Dynamic Band
Photography
Brand in Action

/ Marketing Collateral

Business Cards
Letterhead
Memo
Envelopes
Acquisition Ads
Direct Mailers
Shared Mail
Flyers
Postcards
Website

Teammate Baton

Residential
logo in white

Signage

App Icon

App Icon

5K Event Banner

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