Brand Characteristics — What customers experience

Our brand characteristics guide the tone and manner of how we communicate and interact with our Associates, customers and communities. They are characteristics that provide a sense of how the brand should feel when someone experiences it.

Transformative Trailblazers

We brought internet to main street America before anyone else did, and we’ll be here long after our competitors are gone. We’re constantly developing technology to challenge the industry complexity that stands in the way of ensuring good people effortlessly receive our service.

We Say It Simply

We know the internet business is complicated, so we keep it simple; at the end of the day, we’re good people serving up great internet to people who need it. And we cut through the clutter by talking to people like people.

Your Internet Neighbor

Sparklight is like having an internet expert just over the fence. We’re helpful, attentive, forward-facing and deeply invested in our neighborhoods and communities. That’s why we boast that 75% of our workforce lives or works in the communities we serve.

Always On

Reliability isn’t just in our product, it’s in our DNA. With 99.99% reliability, it means we’re always here for our customers whether through support calls or in person. It means we’re innovating every day, and future-focused.