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Brand Story - What we do

Our brand story is the overarching narrative of what makes us uniquely Sparklight. It defines who we are and our approach to everything we do. It shouldn’t be used verbatim, but everyone who encounters us should feel a sense of this story in every interaction, every touchpoint and every product.

Connectivity matters. It helps friends and families keep in touch, keeps businesses running. It helps us be productive at work, then relax into an evening of entertainment. It brings people and communities together.

At Sparklight, we keep you connected to what matters most. Our associates work and live in the communities we serve, and are committed to helping them thrive. We understand what our neighbors want, and know that not everyone’s needs are the same.

Whether business or residential, our versatile plans allow you to choose the package that works for you. Our promise of reliability means that your home and business stay up and running.

And our local teams bring their expertise to deliver the products, services and support that you need. At Sparklight, we’re committed to keeping you connected to your family, your business, your community and the world.