Dynamic Band

The proprietary Sparklight graphic element is built to emphasize a dynamic and vibrant experience and to tie in seamlessly with photography. Its uplifting shape conveys the ideas of speed, motion, and fast connections.

Originally, the graphic motif was conceived from the motion of the baton carried by relay runners.

Don’t overuse the dynamic band. It doesn’t need to appear in every touchpoint. Allow other visual elements, like color and typography, carry the brand.

Dynamic Band Options

Dynamic Band Colors

White and Watermark Options

Livery

The dynamic band can be shown on trucks in these selected colors.