Sparklight is a living and breathing brand. It’s only as good as the last experience a customer had with us, the most recent campaign we created or this hour’s social media post. The world today is noisy, dynamic and exciting. To be as memorable as we can, each message we craft and every story we tell should be in a single style and voice that’s uniquely Sparklight.
These guidelines help us with this significant responsibility. It’s important that each of ensures that the Sparklight we put out into the world – either ourselves or with the help of agency partners – feels authentically us.