Make sure our brand signature is clearly visible in all communications. Surround it with ample clear space. We define clear space as an area free of type, graphics, and other elements that might cause visual clutter.

Use the size of the letter “a” as the minimal clear space measurement.

Note that the clear space specifications shown indicate the minimum area around the signature’s footprint. Use more space whenever possible to make our signature more prominent.

Logo Lock-Up — Minimum size with tagline

On occasion, our logo may have to appear at smaller sizes. To achieve the necessary impact and to ensure legibility, do not scale the logos below the recommended sizes in both print and digital applications.

Special printing and reproduction techniques, such as silkscreen printing, embossing, foil stamping, or embroidery, will require larger scale to reproduce correctly. Always review proofs from a vendor to ensure legibility.

Logo Lock-Up — Don’ts with tagline

Logo Lock-Up Use

When incorporating the tagline “Always working for you” into the new Sparklight 2.0 logo lockup, it is essential to adhere to our brand guidelines which stipulate the use of Sparklight Grey for the tagline. This ensures consistency and reinforces our brand identity. The Sparklight Bright Purple, recognized as the primary baton color, should remain unchanged to maintain the visual integrity of our branding. It is crucial that these guidelines are followed in all instances to ensure brand consistency across all platforms and materials.

Primary Logo Colors

Logo Lock-Up — Reverse logo color with tagline

When applying the Sparklight logo on dark backgrounds, it is crucial to use the reverse logo to ensure the logo stands out and maintains its integrity.