5.25" x 10" Acquisition Ads

Make sure all the headlines are short enough to fit on one line. Smaller pieces may require headlines that span multiple lines. Make sure to keep them simple and easy to read. The Sparklight logo, headlines, and subheads are always centered on our brand communications. Using the appropriate weight and scale of the typeface Effra will help create

dynamic layouts with strong visual hierarchy. Use the optical setting for all typography to enhance legibility. Whenever possible, the use of icons and/or symbols should be used to reduce the amount of text and enhance the ability for messaging to be consumed quickly and aid an easy understanding.

10.5" x 10.5" Acquisition Ads

The use of flood color for container boxes should not be used in every single instance. Flood purple boxes work well to isolate content over an image with very little content, however, when the color is used

over multiple types of content with differing type sizes and weights it makes it harder for the viewer to discern what the hierarchy is. Alternatively, we can use reverse colors for easier legibility.

Brand Image Ads

Make sure all the headlines are short enough to fit on one line. The Sparklight Business logo, headlines, and subheads are always centered on our brand communications.

Using the appropriate weight and scale of the typeface Effra will help create dynamic layouts with strong visual hierarchy. Use the optical setting for all typography to enhance legibility.