Our brand story is the overarching narrative of what makes us uniquely Sparklight. It defines who we are and our approach to everything we do. It shouldn’t be used verbatim, but everyone who encounters us should feel a sense of this story in every interaction, every touchpoint and every product.
What is great internet? Is it strong? Is it fast? Is it reliable?
At Sparklight, we build connections that go beyond technology. Because no matter where you live, connection is what makes a house—a home.
We believe in Friday night football, Wednesday night Kiwanis, Thursday night bowling league, and everything in between. That the best cup of coffee in town is the one that brings us together—and most of all, that fast, reliable internet shouldn’t cost an arm and a leg. And by investing in technology today, we’re helping to build a stronger tomorrow.
We believe in simplicity. That great internet at a great price from great people is just about as good as it gets. We believe in the relentless pursuit of reliability. That when we show up, we shine. Because being able to be counted on as neighbors isn’t what we do—it’s who we are.
We believe in being true partners for the businesses we serve because when they flourish, our towns flourish.
We’re here to show America what great internet is made of, that when you care more—you build stronger connections.
So how do you know it’s great internet? Because it works.
We’re Sparklight, and we’re always working for you.